A complete overhaul of The Fitzpatrick Team website and digital identity was required to help modernise the brand and strategically position the company as a leader in the realty sector in their region. The approach for the UI design and subsequent development combined a clean, bold and corporate aesthetic, which uses effective imagery and copy content to remain personable and welcoming.

A key focus was to combine microinteractions and transitional animation to promote engagement whilst simultaneously remaining user friendly, and effectively conveying a large amount of information content in an easily accessible and navigable fashion.